When you first launch your website, it feels new, shiny, exciting. But time passes. In the 90s, these websites were state of the art. Here's what to do.
But before we start, let's ask: why bother updating regularly? After all, your website may feel stale to you but new visitors are seeing it for the first time. While that's true, there are regular tasks to keep your website in good order.
You want your interested visitors to keep coming back and search engines to know that your website is active (and therefore relevant). More on this here.
Users browse your website for value. If an article from 2018 is irrelevant today, readers are grateful for a banner that says "This article is outdated. Click here to see the updated version". When I see this as a reader, I take the website more seriously.
I would recommend a content review once a year, or at least every 3 years. Automated reminders are great for this.
External links break. It's a fact of life. Check your links regularly to make sure they still still work. This task isn't exactly invigorating, so I'd suggest an automated tool. My in-house tool checks links once a day.
Google's Web Vitals are a set of metrics that measure your website's performance. They're important for SEO - more on that here. Guidelines change, so I recommend checking every 3 months. Search engines reward fast and accessible websites - and fast loading pages reduce bounce rates.
Create different headlines, images, or even entire pages, show them to a portion of users and see what converts more visiotrs into customers. This is known as A/B testing.
Trends change. Some would say evolve. A regular tweak here and there saves you from a complete re-design in 2 years. Not only does this keep your website fresh all the time, but saves money down the road.
For instance, when Apple removed the Home Button - it changed the way that web content was displayed in Safari. Some websites with non-white backgrounds had a white area under the footer. This can be fixed in minutes.
Not all feedback is written. A tool like Hotjar records how users interact with your website. This tells you what's working well and areas to tweak. Design trends change. It doesn't necessarily mean that users will expect something different - but it's good to keep an eye.
It's a lot to keep up with. But would you rather a new website every few years, or new all the time?
I offer maintenance for all new projects - contact me here.
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It depends on the complexity of the website. My rates start from £1500 for a combined lot of services.
I'm happy to take 50% of the payment upfront, and the rest once you're fully satisfied.
You can get an easy quote here.
Yes. I build websites with a Content Management System. You will be able to edit anything you need.
Projects typically take between 2-4 weeks from start to finish - but something complex may take longer. I will give you an accurate estimate once I know what you need.
Yes. I offer hassle free hosting and maintenance. Once your website is live, you won't need to think about it again. If you receive millions of views, there will be additional fees - but it's not expensive.
As part of the package, I offer setting up business domain email and renewing the domain.
Yes. I will make small changes to your website for free in the first month after it's done. If you would like to keep this option permanently, I offer a predictably priced maintenance plan.
I offer a comprehensive maintenance service.
Regrettably, I don't offer edits to existing websites that were not commissioned with me. However, once I build your website, I am happy to keep working on it for you.
Once you submit the form, I will come back to you with an obligation-free quote.